EIS Eligible Investment in High-Growth Functional Beverage Brands

Functional drinks are the fastest-growing category within the soft drink sector, with our portfolio targeting an 8x return by 2030. Benefit from up to 61.5% capital protection through the Enterprise Investment Scheme, including income tax relief and loss relief.

Our brands are already stocked nationally:

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Why Functional Beverages

Functional beverages are outperforming all other soft drink categories as consumers switch from high-sugar drinks to health-led alternatives with added benefits like magnesium, lion’s mane, nootropics, and natural energy.

54% YoY Growth

In UK functional drink sales

£5bn → £8bn

UK market growth from 2024 to 2030

£190bn by 2030

Global functional beverage market growth

OUR portfolio

Investing in the Future of Wellness

We back performance-driven wellness brands that are built to scale. Real products. Real traction. Real exit potential.

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CBD-infused drinks

Water Junkie

CBD sparkling water with 10mg cold-pressed CBD. Low calorie, low sugar, fruit flavoured, and wellness focused.

Zero-sugar energy drinks

Slazenger
Energy Water

A clean energy drink powered by 99% water, natural caffeine, and fruity flavours. Sugar-free, low calorie, and boosted with vitamin B6.

Why Us, Why Now

Growth Portfolio

Diversified exposure across top functional beverage categories.

Proven Team

Experienced FMCG founders with successful scale and exits.

Market Momentum

Functional, low-sugar drinks are now mainstream and accelerating.

National Retail

Already stocked in 1,500+ stores and rapidly expanding.

Household Backing

Slazenger Clean Energy drives instant trust and recognition.

Planned Exit

Built for acquisition through a clear Growth → Exit strategy.

How it works

Investors gain access to a high-growth FMCG opportunity with the added security of EIS benefits. The portfolio is structured to provide early-stage upside while significantly reducing downside risk.

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EIS Protection

Up to 61.5% downside protection for UK investors.

High-Growth

Direct exposure to the booming functional beverage market.

Invest from £10,000

Gain exposure to high-growth UK wellness brands through EIS.

Tax-Free Gains

Target capital growth fully exempt from CGT under EIS.

What Is EIS?

The Enterprise Investment Scheme (EIS) is a UK government initiative designed to encourage investment into early-stage companies by offering generous tax incentives.

30% income tax relief from HMRC

No Capital Gains Tax on any profits

45% loss reliefon any net losses

Inheritance Tax exemption after two years

FOunder

Led by a Proven Operator

E2 Group Ventures Founder

Queenie Porter

Queenie Porter is a high-performance founder with a proven track record of building, scaling, and exiting brands.

Former Managing Director at WOW HYDRATE, she led the business to a £60M valuation on exit. Her leadership secured partnerships with Tesco, Shell, and Manchester United. Named Business Leader of the Year by the Mandela Awards and featured by Forbes and CNBC, Queenie combines brand-building expertise with operational excellence.

She also served as Vice President at West Ham United.

FAQS

Got Questions?
We’re Ready.

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How much can I invest?

How do I claim the EIS tax relief?

What are the expected returns?

What are the risks?

When could I expect an exit?

Secure Early Access Now

This raise closes soon and we’re only accepting a limited number of early backers. Download the deck now to explore the opportunity and take the next step before allocation fills.

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By submitting this form, you agree to our Privacy Policy and you consent to receive marketing communications about our products and services. You can unsubscribe from our communications at any time by following the instructions within the email that you receive from us.

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Get in touch with E2 Group Ventures

By submitting this form, you agree to our Privacy Policy and you consent to receive marketing communications about our products and services. You can unsubscribe from our communications at any time by following the instructions within the email that you receive from us.

Thank you! We’ll get back to you soon

We have received your message and will get back to you as soon as possible. Our team is dedicated to providing the best support and we appreciate your patience.

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